NetEase gets the approval of the General Administration of Press and Publication to sign off on launch of Burning Crusade.
The Burning Crusade is set off to widen its journey in China. The initial rejection in November didn’t stop NetEase to seek another attempt to earn the approval in China. The company has announced that China’s General Administration of Press and Publication has approved its application to localize the first World of Warcraft expansion.
The game had its first rejection last year. It was just one part of a GAPP crackdown on World of Warcraft’s local operator. The regulatory agency said NetEase operates Blizzard’s massively multiplayer online role-playing game without proper approval in the country due to “gross violations” of local laws.
Roth Capital Partners analyst Adam Krejcik blamed the revocation on a dispute between China’s Ministry of Culture and GAPP, which had been intensifying the clamp down on online gaming.
GAPP officials took action by ordering NetEase to stop charging players to the game in China and halted acceptance of any new registrations. NetEase has not commented if the said issues with GAPP have been resolved or when registrations and regular charging practices might be resumed.
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